Prydo Brand Activation
CATEGORY: Taxi aggregator and logistics service provider
Location: Hyderabad
SERVICES:
360-Degree Marketing
WEBSITE: prydo.com
01. The Challenge
Prydo, provides hassle-free cab-hailing services, making sure that the driver-partners are meeting their needs with minimised commissions and maximised earnings.
We at Mark* have been working with this homegrown cab-hailing solution since its launch in August 2019. The best way to grow in the market was to strategise a brand story to connect with the users beyond competitors.
For Prydo, we created a strong persona for the brand across mediums. Starting from setting a tone on social media, we expanded to offline media like hoardings. We also accelerated the growth of the brand through strategic collaborations with Alzheimer’s Run, where Purple stood out to all.
Within a few months of the launch, we had strongly positioned the brand as a ryde to be proud of. To get closer to the consumers, Prydo needed to have a personal interaction with the audience as well. We collaborated with the Heritage Run at Charminar to meet this opportunity and charmed their way to the consumer’s hearts.
02. The Project
Prydo is growing fast and so are the real market challenges, which we are proud to say that Mark is battling from the frontlines with all the creative tools!
Under the umbrella of brand building, we have worked on digital strategy, website development, OOH advertising such as hoardings, road medians, experience marketing activities, and other brand communications.
Prydo also started providing services at the Hyderabad International Airport. For this, Mark worked on extensive conceptual and creative branding solutions in various areas around the airport.
It’s Amazing to see youngest agency taking care of our brand. They are Creative Brilliant to pull of the work.– Aishwarya, CMO
