DESIGN
Introduction
When it comes to building a strong Brand Identity in the marketplace, a prominent design language is an absolute necessity. It is what sets the brand apart from the competition in the marketplace and in this article, we will explore the importance of having a strong design identity for a brand.
In so many cases, it is the visual essence of the brand that first attracts the consumer and also what fosters brand loyalty in the long term. Right from the brand’s logo and product packaging to the website or their marketing videos, it is the way they present themselves that communicates what they are.
Take the example of brands like ‘Apple’, ‘Nike’ or more recently, ‘Fenty’. The streamlined consistency of their visuals has created a marked presence for their products and set them up as giant successes in their respective industries.
The brightest minds at MARK- one of the top creative advertising agencies in Hyderabad, have compiled a step by step analysis of how crucial a role design plays in a brand’s identity and success.
1.Standing Out From The Crowd
Think again of Chanel’s opposite facing ‘Cs’ or Nike’s tick mark. One could easily pick them out from a crowd.
It is well-known that a person sees colours before they read the text. MARK has years of experience in establishing a harmony between the design of the logo, the website and the font, to make the customer feel connected to the brand they are investing in.
2.Communicating The Brand’s Story
To understand this aspect better, let us take the example of Twitter’s (now ‘X’) previous logo which was the shape of a bird.
Not only was the logo so cleverly associated with the brand name but it was also intelligently in line with the platform’s format. Even now, after the social media platform has gone through such massive changes, it is that name and logo that continue to be associated with it.
This is the power of design that MARK channels into all of its creatives.
3.Building An Emotional Connection
Customers seek to add value to their own lives with the brand’s identity and its products and their design language should carry that message.
Designs evoke emotions. Bright colours mean excitement while bolder colours signify power and commitment. On the other hand, colours like white, beige or silver can imply elegance or effectiveness.
This knowledge is put to use by MARK’s creative team to establish the brand’s story in the minds of the consumer, thus building a long-term relationship between them.
4.Consistent Brand Experience
MARK understands that while familiarity in visuals helps the customer recognise and remember a brand, it goes deeper than that.
To reiterate a previous point again, customers look for brands and products that add value to their lives. Humans, by nature, like to share their value with others, either as a mark of status or to find similarities with each other. A consistent brand identity makes it easier to do that.
What Are Some Tips To Build A Brand Identity?
With years of experience behind us, we have listed some things to keep in mind when building a brand identity through design.
1.LOGO
A logo is the most recognisable part of your brand and as the best branding agency in Hyderabad, we have been the brains behind some notable logos in the city.
2.COLOUR PALETTE
MARK carefully plans the psychological impact of a brand’s colour palette as part of its long term marketing strategy for them. This is why so many brands have found such success by partnering with us and we feel lucky to have further honed our skill with this experience.
3.TYPOGRAPHY
A brand advertising agency can never underestimate the extent to which typography creates an impression in the minds of the consumer. It is one of those design elements that is not talked about enough but the experts know that it can influence many decisions.
4.IMAGERY
The images used by a brand are often a direct communication of its sentiment and the benefits it provides to the customer. The curation of insightful messages that convert into successful sales is one of the many things that makes MARK the best advertising agency in Hyderabad.
5.PACKAGING
The packaging of a product delivers its strongest impression in the customer’s mind. From the look and feel to the weight and colour, a product’s value can be greatly elevated by the right packaging. MARK has successfully implemented this tip in building and elevating many brand’s stories and identities.
How To Choose The Right Design Language For A Brand?
1.Know your target audience
People looking for efficiency are likely to favour brands with minimalist logos whereas those looking for grandeur may lean towards bold fonts with a splash of colour. Your target audience’s preferences play a crucial role in how they receive your product.
2.Your brand’s personality
There is a fine line between appealing to the tastes of your customer while maintaining a distinct brand personality that can be scaled at a given opportunity. It involves possessing a level of versatility that doesn’t alienate your brand loyalists while gaining new consumers. MARK understands how to strike this balance – to revitalise the visuals while keeping the essence of the old design language.
3.Authenticity
When seeking long term customer loyalty, brands need to convey authenticity in their messaging. This means that there needs to be a seamless connection between the products, the target audience and the creative elements. MARK does that with the expert adaptation of the brand’s design language to various mediums.
Conclusion
Design can make or break a Brand Identity. It is the subtle alignment of colours, words and products that command a consumer’s attention and direct it as per the brand’s goals. Focusing on design is pivotal for a brand’s marketing and therefore, its growth and sustenance, which every business owner should pay attention to without fail.